By Times Chronicle Staff
Gen7 Fuel (Gen7), Canada’s only 100 per cent Indigenous-owned retail gas and convenience store chain, has opened two new stations, one each in Osoyoos and Oliver, both in partnership with Osoyoos Indian Band (OIB).
The new gas stations are located in the former Petro-Canada stations at 7106 Camp McKinney Rd. in Oliver and 6201 45 St. in Osoyoos.
The company has also opened a support office in Kelowna to support the expanding operations around the province. With five existing stations in Ontario, Gen7 Fuel plans to announce additional BC locations later in 2025, “deepening its commitment to Indigenous-led economic growth,” it said.
After opening its first outlet in Penticton earlier this spring Gen7 says the average retailer price of fuel in Penticton dropped 10 cents per litre. The company added that it expects its entry in other communities to have the same effect as its competitors respond to Gen7’s pricing model.
The company emphasized that it delivers the same quality fuel as its mainstream competitors but benefits from what it says are much lower administrative costs that it’s competitors would normally pass on to its customers. It also offers convenience store shopping as well, again with what it says are lower costs than its competitors.
“While we’re proudly Indigenous owned, our stations are built to serve everyone,” said Mat Mcleod., President, Gen7. “Gen7 is for all drivers from all communities. Everyone needs to get more fuel for their money.”
Gen7 Mcleod said, “We are excited to be working with Chief Louie and the Osoyoos Indian Band with its two stations.”
OIB Chief Clarence Louie, said “We always take pride in seeing our brothers and sisters succeed in business. “Gen7 Fuel is a perfect example of that success. Their values, track record, and commitment to Indigenous partnership align closely with OIB’s vision for long-term prosperity.”
Each Gen7 station is locally owned and operated, with Gen7 Fuel providing training, capital, marketing, operational support, and fuel management services.
Rooted in a mission to drive positive change, the company is focused on fostering economic, cultural, and social well-being in Indigenous communities. Its business model “empowers local partners, creates jobs, and inspires future generations through sustainable, community-focused growth.”
Chief Louie said, “One of the biggest improvements, and something we’re most proud of, is that under this new direction, we can now offer our members their full tax exemption on all fuel purchases. It’s a right they deserve, and we’re proud to deliver on it.”
Williams said, “By empowering Indigenous entrepreneurs, we are creating local wealth and fostering meaningful relationships that we hope are healing the relationship between settler and indigenous communities.”
Gen7 develops long term viable businesses by assisting First Nation individuals in the start-up and day-to-day operations of retail fuel stations and variety stores. In Ontario it supports 100 per cent Indigenous owned stations in Aamjiwnaang First Nation (Sarnia), Bkejwanong First Nation (Walpole Island), Nipissing First Nation (North Bay), Batchewana First Nation (Sault Ste Marie), and Couchiching First Nation (Fort Frances).
President Mat Mcleod is Gen7’s majority owner and member of Nipissing First Nation.
