Distracted driving is responsible for approximately one quarter of all fatal crashes in B.C.
Most drivers understand that using their phone increases their risk of crashing yet many still do it.
That’s why ICBC, police and the B.C. government are teaming up to continue its distracted driving campaign until the end of March.
According to the Insurance Institute for Highway Safety, the odds of crashing increase by five times when using your phone, whether dialing, texting, reading or using social media.
Police are ramping up their enforcement of distracted driving across the province.
You can take a stand against distracted driving and encourage others to do the same by picking up a free decal to display on your vehicle at ICBC driver licensing offices and participating Autoplan broker offices.
The campaign features radio advertising and digital advertising which will appear online as well as in restaurants and bars. You can view an infographic on this month’s distracted driving campaign at icbc.com.
Mike Morris, Minister of Public Safety and Solicitor General, said distracted driving is against the law and it’s time to clamp down against those who persist on doing it.
“Distracted driving remains a serious concern and we’re committed to taking steps to make our roads safer for everyone,” said Morris. “Police across B.C. are doing their part to change behaviours by enforcing the law and we can all do our part by letting every phone call or text wait until we reach our destination.”
Todd Stone, Minister of Transportation and Infrastructure, echoed the same thoughts.
“Safety on our highways and in our communities is our top priority,” said Stone. “You’re five times more likely to crash if you’re using your phone while driving so leave your phone alone and stay focused.”
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Osoyoos Times
