Two snowboarders descend Mount Baldy. (Richard McGuire photo)
For five Mondays in January and February, Baldy Mountain Resort is donating $2 from every lift ticket to a different local charity or community organization to raise funds and awareness while having a good time in the process.
“This is our first season launching Meaningful Mondays, and we couldn’t be more excited to see how it works,” said general manager Andy Foster.
“These groups do amazing work for our region, and we want to recognize that by helping them raise money and awareness.”
To support the initiative, skiers and boarders simply have to enjoy a day at the hill the way they normally would.
“We really see this as a model win-win-win for the industry where great causes get valuable exposure and fundraising, skiers can feel great about their ski day,” said marketing co-ordinator Andrew Zwicker, “and we can help a few more people than usual get up to Baldy to experience the magic of the mountains and cure their case of The Mondays.”
On Jan. 14, funds raised went to Highway to Healing. On Jan. 28, funds go to Feed the Valley – Valley First. South Okanagan Secondary School gets supported on Feb. 4. On Feb. 11, Baldy is supporting the BCSPCA South Okangan Similkameen branch. The final Meaningful Monday on Feb. 25 helps out SORCO Raptor Rehab Centre.
