By Times Chronicle Staff
The Wine Growers British Columbia Board of Directors has announced the appointment of Jeff Guignard as the organization’s new CEO, effective April 28, 2025.
“We are thrilled to welcome Jeff to lead Wine Growers British Columbia at such a pivotal time for our industry,” said Paul Sawler, Board Chair of Wine Growers BC.
“His experience in advocacy, strategic communications, and working effectively within BC’s regulatory landscape will be invaluable as we strive to strengthen the industry, expand opportunities and promote the exceptional wines of our region.”
Jeff Guignard takes over as CEO from Miles Prodan from April 28.
Wine Growers BC photo
As CEO, Guignard will drive advocacy efforts on behalf of the BC wine industry, which contributes $3.75 billion in provincial economic growth annually.
He will lead the Wine Growers BC team in executing strategic priorities, including strengthening industry relationships and collaboration, bolstering market resilience, championing 100 per cent BC wine as both a premium brand and a culturally significant product, and expanding direct-to-consumer engagement through BC wine tourism, the board said.
Guignard steps into the role of CEO following an impactful 14-year tenure of his predecessor, Miles Prodan, whose leadership guided the industry through significant challenges, developments, and growth.
Building on this strong foundation, Guignard will continue to drive forward the Wine BC 2030 vision focused on sustainable growth and a vibrant future for BC’s wine industry, according to the board.
“I’m incredibly excited to be joining Wine Growers British Columbia and to help tell the story of an industry built on passion, craftsmanship, and community,” said Guignard.
“I can’t wait to roll up my sleeves with the WGBC team and our amazing wineries across the province to champion the people behind BC wine and drive new opportunities for long-term growth and success.”
The Wine Growers 2024-2025 board consists of nine board members along side the President & CEO.
Adam Woodward – Privato Vineyard & Winery
Angela Lyons – Quails’ Gate Family Estate
Josh Stewart – Arterra Wines Canada (Vice-Chair)
Lauren Skinner-Buksevics – Painted Rock Estate Winery
Mark Sheridan – Hester Creek Estate Winery
Mike Dowell – Liber Estates
Paul Sawler – Dirty Laundry Vineyard (Chair)
Samantha Collins – Mission Hill Family Estate Winery
Vincent Ong – Andrew Peller
Miles Prodan – President & CEO, Wine Growers BC (ex officio non-voting)
